For indie game developers
Make the game.
We’ll help you launch it.
Landing pages, press outreach, Steam tools, and player support — the whole launch campaign in one dashboard, so marketing stops eating your dev time.
Free plan · No credit card · Set up in minutes
One subscription replaces
- Carrdlanding pages
- presskit()press kits
- Mailchimpmailing lists
- Google Alertscoverage tracking
- Linktreesmart links
- Zendeskplayer support
- Spreadsheetskey distribution
What’s inside
Twelve tools, in the order your launch needs them
A launch is a sequence, not a pile of tabs. GameTrowel walks it with you — build your presence, get the word out, then ship and support your players.
Build your home base
Give your game a landing page, press kit, and devlog that look as good as the game plays.
Get it in front of people
Pitch press and creators, grow a mailing list, hand out review keys, and catch every mention.
Launch and keep players happy
Follow a guided launch plan, then handle your community and player support without drowning.
Pricing
Start free. Pay when the launch gets serious.
Free
Get your first game a real home on the web.
$0forever
- 1 game
- Landing page with 4 templates
- Press kit with asset hosting
- Guided launch timeline
- Steam tools, keys & smart link
Starter
For devs building an audience before launch.
$7/month
- 2 games
- All landing page templates
- AI content generation
- Blog, mailing list & monitoring
- Support desk & help center
Pro
For launches that need press and reach.
$19/month
- 5 games
- Custom domains with free SSL
- Press database & outreach campaigns
- Unlimited blog, 5K subscribers
- No platform branding
Studio
For teams shipping more than one title.
$49/month
- 10 games & team members
- Unlimited outreach & mailing list
- Custom outreach domain
- Auto localization
- Priority support
Need the full breakdown? Compare all plans
FAQ
Before you ask
Is the free plan actually free?
Yes — free forever, no credit card. You get one game with a landing page, press kit, launch timeline, Steam tools, key management, and a smart link. Paid plans add more games and the outreach tools.
Do I need marketing experience?
No. The launch timeline gives you a step-by-step plan with due dates, every task links to the tool that does it, and AI drafts your first pass at pages, pitches, and posts.
Can I use my own domain?
Yes. Every plan includes a free gametrowel.com subdomain, and the Pro plan lets you connect your own domain with SSL certificates provisioned automatically.
Can my team work in one account?
The Studio plan supports team members with per-module roles, so your community manager can run Discord and support while you handle the Steam page.
Can I cancel anytime?
Yes. Plans are monthly with no lock-in — cancel whenever you like and your account drops back to the free plan instead of disappearing.
Ready when you are
Your game deserves a launch, not an afterthought.
Free plan · No credit card