02 · Press Outreach
Cold outreach that doesn't feel cold
The right hundred people can make a launch. Find the writers and creators who already love your genre, pitch them like you know their work, and follow up without feeling like a spammer.
Free plan · No credit card
Stop hunting emails, start choosing audiences
Instead of scraping contact pages at midnight, browse people by what they cover, where they publish, and who's listening — and pitch the ones your game was made for.
Personal at a scale you couldn't type
A pitch that references someone's actual coverage gets read; a blast gets deleted. Send a hundred pitches that each feel like the only one.
Silence isn't a no
Most coverage comes from the follow-up nobody enjoys sending. Yours go out on schedule, politely, automatically — and stop the moment someone replies.
How it plays out
Three weeks to launch, and your press list is a sticky note with four names.
By lunch you've pitched eighty writers and creators who cover games like yours. The first replies land before dinner.
Without GameTrowel
- Manually googling journalist emails one by one
- Copy-pasting the same pitch to everyone
- No idea who opened your email or covered your game
- Follow-ups fall through the cracks
With GameTrowel
- Curated database of verified press contacts
- AI-personalized pitches at scale
- Real-time tracking with coverage auto-attribution
- Automated follow-up sequences that re-engage contacts