01 · Steam Tools
Play the Steam algorithm on purpose
Tags, capsule art, and store copy decide who Steam shows your game to. Stop guessing what works — see what succeeds in your genre and do it deliberately.
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The right players can't find what Steam doesn't show them
Your tags decide which "More Like This" rows you live in. Getting them right is the cheapest visibility you'll ever buy — and most devs never check.
Learn from games that made it
Study how the top performers in your genre present themselves — their art, their copy, their positioning — instead of reverse-engineering success one launch too late.
Set expectations you can plan around
Ground your launch math in genre benchmarks instead of hope. Knowing the realistic range changes how you price, when you launch, and what you promise.
How it plays out
Steam Next Fest is six weeks out and your store page is a first draft.
You walk in with tags that put you in the right rows, a capsule that reads at thumbnail size, and a checklist that says you're actually ready.